:root {
  --paper: #fffcf8;
  --paper-2: #fff8f2;
  --ink: #342724;
  --muted: #766964;
  --line: #ded7d2;
  --pink: #f7a9be;
  --pink-soft: #fff0f5;
  --mint: #8bdcc5;
  --mint-soft: #eaf9f4;
  --lavender: #cfc3f6;
  --vanilla: #fff0b8;
  --radius: 24px;
}

.formats { padding-top: 58px; padding-bottom: 84px; }
.section-title { margin-bottom: 30px; display: grid; grid-template-columns: 1fr auto 1fr; gap: 28px; align-items: center; }
.section-title span { height: 1px; background: var(--line); }
.section-title h2 { margin: 0; font-size: clamp(28px, 3.1vw, 46px); letter-spacing: -.04em; text-align: center; }
.format-shell { display: grid; grid-template-columns: 1fr 1fr; border: 1px solid var(--line); border-radius: var(--radius); background: rgba(255,255,255,.5); overflow: hidden; }
.format-card { padding: 22px; }
.format-card + .format-card { border-left: 1px solid var(--line); }
.format-card > img { aspect-ratio: 1.7; object-fit: cover; border-radius: 17px; }
.format-body { padding: 28px 18px 8px; }
.format-number { margin-bottom: 4px; font: 900 34px/1 var(--title); }
.format-pink .format-number { color: var(--pink); }
.format-mint .format-number { color: var(--mint); }
.format-card h3 { margin-bottom: 16px; font-size: clamp(30px, 3vw, 46px); letter-spacing: -.04em;color: #f089a5;; }
.format-card p:not(.format-number) { max-width: 520px; color: var(--muted); font-size: 16px; line-height: 1.6; }
.tag-list { display: flex; flex-wrap: wrap; gap: 8px; margin: 24px 0 28px; padding: 0; list-style: none; }
.tag-list li { padding: 8px 13px; border: 1px solid currentColor; border-radius: 999px; font-size: 10px; font-weight: 800; }
.format-pink .tag-list { color: #ef7696; }
.format-mint .tag-list { color: #59baa1; }
.text-link { display: inline-flex; gap: 32px; align-items: center; padding: 9px 0; border-bottom: 1px solid var(--ink); font-size: 11px; font-weight: 900; letter-spacing: .12em; text-transform: uppercase; }
.text-link span { font-size: 20px; }

.comparison { margin-top: 64px; display: grid; grid-template-columns: 270px 1fr; gap: 50px; align-items: start; }
.comparison h2 { margin: 16px 0 0; font-size: clamp(40px, 4.4vw, 64px); line-height: .95; letter-spacing: -.05em;color: #f089a5; }
.table-scroll { overflow-x: auto; }
table { width: 100%; border-collapse: collapse; min-width: 680px; font-size: 13px; }
th, td { padding: 15px 18px; border-bottom: 1px solid var(--line); text-align: left; }
thead th { color: #ee7696; text-align: center; text-transform: uppercase; }
thead th:last-child { color: #58bba2; }
tbody th { width: 170px; font-weight: 800; }
tbody td { color: var(--muted); text-align: center; }

.support {    display: grid;
    border-bottom: 1px solid var(--line);
    padding: 4em;}
.support-copy { width: 100%; padding-top: 64px; padding-right: clamp(36px, 5vw, 80px); padding-bottom: 60px; padding-left: max(clamp(24px, 4vw, 64px), calc((100vw - var(--max)) / 2 + 64px)); }
.support-copy h2 { margin-bottom: 44px; font-size: clamp(42px, 4.7vw, 72px); line-height: .95; letter-spacing: -.05em; color: #f089a5;}
.support-photo { min-height: 440px; margin: 0; }
.support-photo img { height: 100%; object-fit: cover;    border-radius: 17px; }
.benefit-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; }
.benefit-grid article { min-height: 190px; padding: 0 18px; border-left: 1px solid var(--line); }
.benefit-grid article:first-child { padding-left: 0; border-left: 0; }
.line-icon { display: block; margin-bottom: 18px; font-size: 38px; font-weight: 300;    color: #58bebf; }
.benefit-grid h3 { margin-bottom: 12px; font: 800 12px/1.2 var(--body); text-transform: none; }
.benefit-grid p { color: var(--muted); font-size: 11px; line-height: 1.55; }

.process { padding-top: 66px; padding-bottom: 76px; display: grid; grid-template-columns: 250px 1fr; gap: 50px; }
.process-heading h2 { font-size: clamp(36px, 4vw, 58px); line-height: .98; letter-spacing: -.05em;color: #f089a5; }
.process-list { margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 32px; list-style: none; counter-reset: step; }
.process-list li { position: relative; text-align: center; }
.process-list li:not(:last-child)::after { content: ""; position: absolute; top: 29px; left: calc(50% + 40px); width: calc(100% - 48px); height: 1px; background: var(--ink); opacity: .45; }
.step { position: absolute; z-index: 2; top: 3px; left: 10px; width: 42px; height: 42px; display: grid; place-items: center; border-radius: 50%; font-weight: 900; }
.step-pink { background: var(--pink); }.step-mint { background: var(--mint); }.step-lavender { background: var(--lavender); }.step-vanilla { background: var(--vanilla); }
.process-list i { width: 64px; height: 64px; margin: 0 auto 16px; display: grid; place-items: center; border: 1px solid var(--ink); border-radius: 50%; background: var(--paper); font: normal 25px/1 var(--body); }
.process-list h3 { margin-bottom: 10px; font: 900 14px/1.2 var(--body); text-transform: none; }
.process-list p { margin: auto; max-width: 170px; color: var(--muted); font-size: 11px; line-height: 1.55; }

.growth-banner { position: relative; min-height: 260px; overflow: hidden; background: var(--lavender); }
.growth-copy { position: relative; z-index: 2; width: min(100%, var(--max)); margin: auto; padding: 50px clamp(24px, 4vw, 64px); }
.growth-copy h2 { max-width: 760px; margin-bottom: 24px; font-size: clamp(34px, 4vw, 59px); line-height: 1; letter-spacing: -.045em; }
.growth-image { position: absolute; right: 0; top: 0; width: 43%; height: 100%; object-fit: cover; object-position: left center; mix-blend-mode: multiply; }

.contacto { padding-top: 70px; padding-bottom: 70px; gap: 70px; }
.contact-intro h2 { margin-bottom: 20px; font-size: clamp(42px, 4vw, 62px); line-height: .92; letter-spacing: -.05em; }
.contact-intro > p:not(.eyebrow) { color: var(--muted); line-height: 1.6; }
.contact-intro small { display: block; margin-top: 30px; color: var(--muted); line-height: 1.5; }
.franchise-form { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; align-content: start; }
.field { display: grid; gap: 8px; }
.field-wide { grid-column: 1 / -1; }
.field label { font-size: 10px; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; }
.field input, .field select, .field textarea { width: 100%; border: 1px solid var(--line); border-radius: 4px; background: white; color: var(--ink); outline: none; padding: 14px 16px; transition: border .2s, box-shadow .2s; }
.field input:focus, .field select:focus, .field textarea:focus { border-color: var(--pink); box-shadow: 0 0 0 3px var(--pink-soft); }
.field [aria-invalid="true"] { border-color: #bd304a; }
.field textarea { resize: vertical; }
.submit-button { width: min(100%, 450px); justify-self: center; margin-top: 4px; }
.form-status { min-height: 20px; margin: 0; text-align: center; color: #3d8f78; font-size: 13px; font-weight: 800; }

.reveal { opacity: 0; transform: translateY(24px); transition: opacity .65s ease, transform .65s ease; }
.reveal.is-visible { opacity: 1; transform: none; }
.delay-1 { transition-delay: .08s; }.delay-2 { transition-delay: .16s; }.delay-3 { transition-delay: .24s; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } *, *::before, *::after { animation-duration: .01ms !important; transition-duration: .01ms !important; } .reveal { opacity: 1; transform: none; } }

@media (max-width: 1100px) {
  .nav-wrap { grid-template-columns: 145px 1fr 145px; }
  .main-nav { gap: 20px; }
  .hero { min-height: 560px; grid-template-columns: 43% 43% 14%; }
  .hero-photo, .hero-accent { min-height: 560px; }
  .donut-slice { left: 38px; width: 250px; height: 500px; }
  .comparison { grid-template-columns: 210px 1fr; gap: 28px; }
  .support { grid-template-columns: 55% 45%; }
  .benefit-grid { grid-template-columns: 1fr 1fr; gap: 24px 0; }
  .benefit-grid article:nth-child(3) { padding-left: 0; border-left: 0; }
  .process { grid-template-columns: 1fr; }
}

@media (max-width: 820px) {
  .hero { grid-template-columns: 1fr 1fr; min-height: auto; padding-right: 0; }
  .hero-copy { padding: 70px 30px 70px 0; }
  .hero h1 { font-size: clamp(48px, 9vw, 72px); }
  .hero-photo { min-height: 570px; }
  .hero-accent { display: none; }
  .format-shell { grid-template-columns: 1fr; }
  .format-card + .format-card { border-left: 0; border-top: 1px solid var(--line); }
  .comparison { grid-template-columns: 1fr; }
  .comparison h2 br { display: none; }
  .support { grid-template-columns: 1fr; }
  .support-copy { padding-left: clamp(24px, 4vw, 64px); }
  .support-photo { min-height: 340px; }
  .process-list { grid-template-columns: 1fr 1fr; gap: 44px 24px; }
  .process-list li::after { display: none; }
  .growth-image { opacity: .55; width: 60%; }
  .contact { grid-template-columns: 1fr; gap: 36px; }
}

@media (max-width: 560px) {
  .section-pad { padding-inline: 20px; }
  .hero { display: flex; flex-direction: column; padding-right: 20px; }
  .hero-copy { order: 1; padding: 58px 0 40px; }
  .hero h1 { font-size: clamp(50px, 15vw, 72px); }
  .hero-photo { order: 2; min-height: 420px; border-radius: 20px 20px 0 0; }
  .hero-photo::after { width: 130px; height: 130px; }
  .section-title { grid-template-columns: 1fr; }
  .section-title span { display: none; }
  .section-title h2 { text-align: left; }
  .formats { padding-top: 44px; }
  .format-card { padding: 12px; }
  .format-body { padding: 24px 8px 16px; }
  .format-card h3 { font-size: 34px; }
  .comparison { margin-top: 44px; }
  .comparison h2 { font-size: 42px; }
  .support-copy { padding: 50px 20px; }
  .support-copy h2 { font-size: 48px; }
  .benefit-grid { grid-template-columns: 1fr; }
  .benefit-grid article, .benefit-grid article:nth-child(3) { min-height: auto; padding: 0 0 18px; border-left: 0; border-bottom: 1px solid var(--line); }
  .support-photo { min-height: 280px; }
  .process { padding-top: 52px; }
  .process-list { grid-template-columns: 1fr; gap: 38px; }
  .process-list li { text-align: left; padding-left: 90px; min-height: 74px; }
  .process-list i { position: absolute; left: 8px; top: 0; }
  .process-list .step { left: 0; top: -8px; transform: scale(.75); transform-origin: top left; }
  .process-list p { max-width: none; }
  .growth-banner { min-height: 360px; }
  .growth-copy h2 { font-size: 36px; }
  .growth-image { top: auto; bottom: 0; width: 100%; height: 47%; opacity: .72; }
  .franchise-form { grid-template-columns: 1fr; }
  .field-wide { grid-column: auto; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
}
.button { min-height: 50px; padding: 0 24px; display: inline-flex; align-items: center; justify-content: center; gap: 24px; border: 0; border-radius: 999px; font-size: 11px; font-weight: 900; letter-spacing: .05em; text-transform: uppercase; cursor: pointer; transition: transform .2s ease, box-shadow .2s ease, background .2s ease; }
.button:hover { transform: translateY(-2px); box-shadow: 0 12px 24px rgba(52,39,36,.12); }
.button-dark { background: var(--ink); color: white; }
.button-pink { background: var(--pink); color: var(--ink); }